So, I keep thinking that stop motion will soon feel old and boring.
Then comes along something like this.
Created by designer Joe Hollier, this stop motion piece details out a month in his life. He takes us on a little day-by-day journey of his activities and thoughts. It's a super-creative, super-fun diary. And as a marketing person, I have to add that it makes for an incredible self-promotional device -- showing off both Joe's skills and his personality.
Wednesday, August 31, 2011
Thursday, August 25, 2011
Occasionally Perfect Billboard
Heineken, known for a more clever brand of beer advertising, has created a billboard that carries that torch and does a great job getting people to take notice. Because this particular billboard is sometimes just a plain, old billboard, and "occasionally" as they say, it becomes much more than that.
On Aug 17th, for example, it transformed into a stage for the group TV on the Radio. What a cool experience for the band and the people gathering on the street. I love that the billboard is a little cryptic. It doesn't say, "Hey, see what's happening here next." It also does a terrific job of connecting a product and brand with the people without feeling forced or disingenuous. And certainly, if Heineken is trying fit into the "cool" space, this helps that cause.
On Aug 17th, for example, it transformed into a stage for the group TV on the Radio. What a cool experience for the band and the people gathering on the street. I love that the billboard is a little cryptic. It doesn't say, "Hey, see what's happening here next." It also does a terrific job of connecting a product and brand with the people without feeling forced or disingenuous. And certainly, if Heineken is trying fit into the "cool" space, this helps that cause.
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