This stunt is not only attention worthy, but it masterfully demonstrates the problem at hand and then solves it... with a Ford. It shows how even the worst offender can overcome his lack of steering wheel skill. And for everyone else, they can breathe a sigh of relief that there's one less pitiful parker in Paris ready to ding their car. A victory for all... well, except for Jacque, owner of Jacque's Autobody Shop.
Wednesday, May 9, 2012
Parallel Parking Pinball
Whether you consider yourself a parking wizard or a bumper's worst nightmare, there's no question we all would love a little help. So here's a cool idea from Ford to generate hype and purpose for their innovative parking assist feature.
This stunt is not only attention worthy, but it masterfully demonstrates the problem at hand and then solves it... with a Ford. It shows how even the worst offender can overcome his lack of steering wheel skill. And for everyone else, they can breathe a sigh of relief that there's one less pitiful parker in Paris ready to ding their car. A victory for all... well, except for Jacque, owner of Jacque's Autobody Shop.
This stunt is not only attention worthy, but it masterfully demonstrates the problem at hand and then solves it... with a Ford. It shows how even the worst offender can overcome his lack of steering wheel skill. And for everyone else, they can breathe a sigh of relief that there's one less pitiful parker in Paris ready to ding their car. A victory for all... well, except for Jacque, owner of Jacque's Autobody Shop.
Wednesday, March 21, 2012
What? I didn't even know John Tesh was coming to town!
So your favorite artist is coming your way. Great! Only you find out 24 hours too late. Crap! And now you are stuck scrambling to find tickets that are either a) in the nosebleed section, b) jacked up in price, or c) both a and b. If you've never had the displeasure of this experience, you can stop reading right now.
If you have felt this pain, then it's time to take a look at Songkick. By combing through ticket vendors, publications and venues, Songkick is able to track your favorite artists and then immediately let you know when they're scheduled to make an appearance in your neck of the woods. And it's ridiculously easy to let Songkick know who you like. Just use it through iTunes, Spotify or even via Facebook. It'll simply scan the artists in your library or the ones you've "liked," and then bam, you've got a calendar of concerts near you.
Pretty handy little application. And a sure-fire way to guarantee that the next time John Tesh goes on tour you will not miss out on his magical live rendition of "Like a virgin."
If you have felt this pain, then it's time to take a look at Songkick. By combing through ticket vendors, publications and venues, Songkick is able to track your favorite artists and then immediately let you know when they're scheduled to make an appearance in your neck of the woods. And it's ridiculously easy to let Songkick know who you like. Just use it through iTunes, Spotify or even via Facebook. It'll simply scan the artists in your library or the ones you've "liked," and then bam, you've got a calendar of concerts near you.
Pretty handy little application. And a sure-fire way to guarantee that the next time John Tesh goes on tour you will not miss out on his magical live rendition of "Like a virgin."
Monday, March 12, 2012
The Invisible Car
Auto advertising can often be quite predictable. If your sports car goes 0 to 60 in 4.1 seconds, you show it. If your spacious SUV can fit a small army of soccer players in it, you show it. If it can handle rough terrain and snow with ease, you show it performing doughnuts on Antarctica while the driver enjoys a hot cup of cocoa without spilling... unless the creative team of course prefers sunshine, then you head to the desert or the beach.
That's why this execution from Mercedes, while very unique and eye-catching, is actually right in line with traditional automobile marketing. Mercedes is launching their environmental friendly F Cell technology, which produces precisely "0.0 emissions." The challenge obviously is, "How do you show nothing?" Watch the video. Very cool.
That's why this execution from Mercedes, while very unique and eye-catching, is actually right in line with traditional automobile marketing. Mercedes is launching their environmental friendly F Cell technology, which produces precisely "0.0 emissions." The challenge obviously is, "How do you show nothing?" Watch the video. Very cool.
Thursday, March 8, 2012
A Razor Fight
If you work in marketing, you've certainly heard the phrase, "Give away the razors to sell the blades." And if you've ever purchased blades, you know exactly why they say that... because those tiny, sharp pieces of metal and plastic are serious money makers. Well, someone is now looking to shake up this razor situation. Meet DollarShaveClub.com.
A new idea in the male grooming category, Dollar Shave Club offers a monthly razor membership starting at just $1 (plus s&h). This basic package gets you 5 twin blades every month. You can also upgrade to the The 4X or The Executive for a greater quality of blade.
Not only does this make for an interesting and different business model, but the way Dollar Shave Club is positioning itself is equally fresh. Dollar Shave Club looks and feels like the anti-Gillette. It doesn't take itself too seriously. It doesn't try to amaze us with the "space-age" technology inside their razors. And they don't have celebrity endorsements.
Nope, Dollar Shave Club uses their young unknown president to present their case. He describes their razors simply as "f*&cking great." He pokes fun at the unnecessary razor accessories you pay for these days. And while the Mach 3, 5, 7 or whatever number they're currently at would find itself backed with millions & millions of ad dollars and sponsorships, Dollar Shave Club created this one simple video. It's funny. It makes a good argument. And it's no doubt destined to go viral.
Yep, unlike a guy with tiny blood-stained tissues populating his face and neck, this is some smooth operating. Well played -- Dollar Shave Club.
A new idea in the male grooming category, Dollar Shave Club offers a monthly razor membership starting at just $1 (plus s&h). This basic package gets you 5 twin blades every month. You can also upgrade to the The 4X or The Executive for a greater quality of blade.
Not only does this make for an interesting and different business model, but the way Dollar Shave Club is positioning itself is equally fresh. Dollar Shave Club looks and feels like the anti-Gillette. It doesn't take itself too seriously. It doesn't try to amaze us with the "space-age" technology inside their razors. And they don't have celebrity endorsements.
Nope, Dollar Shave Club uses their young unknown president to present their case. He describes their razors simply as "f*&cking great." He pokes fun at the unnecessary razor accessories you pay for these days. And while the Mach 3, 5, 7 or whatever number they're currently at would find itself backed with millions & millions of ad dollars and sponsorships, Dollar Shave Club created this one simple video. It's funny. It makes a good argument. And it's no doubt destined to go viral.
Yep, unlike a guy with tiny blood-stained tissues populating his face and neck, this is some smooth operating. Well played -- Dollar Shave Club.
Thursday, February 2, 2012
Flash Fans
Up in Canada, where a baby's first steps don't count unless it takes place on ice, just about every little boy grows up dreaming of someday playing professional hockey. They imagine the thrill of game-winning goals, exploding cheers from the stands and the majestic hoisting of the Stanley Cup. And for most, that dream is left behind somewhere on a frozen pond.
However, even over the passage of many years, their love of playing the game remains true. So, these men and their average (for a Canadian) hockey skills carry on at the local rink. After work. After putting the kids to bed. After picking a few things at the store. They lace it up and they hit the ice. No fans. No cheers. No glory.
But on one night, with the help of Budweiser, two teams were able to experience a pretty cool moment of "Eh, what if... "
However, even over the passage of many years, their love of playing the game remains true. So, these men and their average (for a Canadian) hockey skills carry on at the local rink. After work. After putting the kids to bed. After picking a few things at the store. They lace it up and they hit the ice. No fans. No cheers. No glory.
But on one night, with the help of Budweiser, two teams were able to experience a pretty cool moment of "Eh, what if... "
Tuesday, January 31, 2012
Not Your Average Joe
Honda could spend millions and millions of dollars creating the ultimate marketing campaign about how their cars are built to last. In it, they could include ads that will "cut through the clutter," "create both a rational and emotional bond" and "win international awards." They could have a 24/7 twitter feed, a video game from Zynga, a wickedly cool App and of course, killer product placement in Transformers 4, the legend of the Civic.
OR... they could just introduce us to Joe, an average guy from Maine sporting a pretty nice mustache who just crossed the 1,000,000 mile marker with his 1990 Honda Accord. Pretty amazing.
Honda wisely and nicely celebrates Joe and his not so average achievement. They document his odometer turning over to the original starting point of 000000. They throw him a parade. And they even buy him a brand new Honda. Now, that is a tremendous example of how to show off the feats of your product while building brand and customer loyalty. If they were really cool though, they would've thrown in a chauffeur.
OR... they could just introduce us to Joe, an average guy from Maine sporting a pretty nice mustache who just crossed the 1,000,000 mile marker with his 1990 Honda Accord. Pretty amazing.
Honda wisely and nicely celebrates Joe and his not so average achievement. They document his odometer turning over to the original starting point of 000000. They throw him a parade. And they even buy him a brand new Honda. Now, that is a tremendous example of how to show off the feats of your product while building brand and customer loyalty. If they were really cool though, they would've thrown in a chauffeur.
Monday, December 5, 2011
A very sweet music video
Music videos have always been a terrific place for artists to try something new and get a little outrageous. Well, the following by singer Kina Grannis and director Greg Jardin is exactly that and then some.
Created for the song, "In your arms," this piece of work slash art, took roughly 288,000 Jelly Bellies and 18 months to create. Pretty impressive, especially when considering that most pop artists these days take about 3 hours to write and produce a hit song. You know, the one about putting your hands up in the air and shouting "oh" or "yeah" or "eh-oh" or something of that nature. But I digress, be sure to watch both the "making of"and the video itself.
Jelly Belly must also be pretty happy with this kind of free product placement... the best since Lady Gaga's outfit for the Beef Industry Council.
Created for the song, "In your arms," this piece of work slash art, took roughly 288,000 Jelly Bellies and 18 months to create. Pretty impressive, especially when considering that most pop artists these days take about 3 hours to write and produce a hit song. You know, the one about putting your hands up in the air and shouting "oh" or "yeah" or "eh-oh" or something of that nature. But I digress, be sure to watch both the "making of"and the video itself.
Jelly Belly must also be pretty happy with this kind of free product placement... the best since Lady Gaga's outfit for the Beef Industry Council.
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