Now That's A Cool Idea

The place to discover new marketing trends, innovations and really smart thinking.

Thursday, November 15, 2012

A Very Public Display

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"So real, it's scary," is the tagline for the the new LG IPS Monitor . While not exactly original or exciting for its category...
Monday, October 22, 2012

The True Market Value of Heineken

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As soon as I saw this Heineken video, I knew it was time to wake my blog from its dormancy. The challenge proposed by the beer maker is s...
Wednesday, May 9, 2012

Parallel Parking Pinball

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Whether you consider yourself a parking wizard or a bumper's worst nightmare, there's no question we all would love a little help. S...
Wednesday, March 21, 2012

What? I didn't even know John Tesh was coming to town!

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So your favorite artist is coming your way. Great! Only you find out 24 hours too late. Crap! And now you are stuck scrambling to find ticke...
Monday, March 12, 2012

The Invisible Car

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Auto advertising can often be quite predictable. If your sports car goes 0 to 60 in 4.1 seconds, you show it . If your spacious SUV can fit ...
Thursday, March 8, 2012

A Razor Fight

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If you work in marketing, you've certainly heard the phrase, " Give away the razors to sell the blades. " And if you've ev...
Thursday, February 2, 2012

Flash Fans

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Up in Canada, where a baby's first steps don't count unless it takes place on ice, just about every little boy grows up dreaming of ...
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About Me

Tim Burke
Over the last 10 years, I've worked in variety of mediums including TV, print, direct, promotions and interactive. I've gotten the opportunity to create some really great advertising for clients such as Sears, Chase, Kraft, Nestle, Illinois Lottery and Tourism Board, TiVo, Galderma, Staples, uBid.com and P&G. I'm also an author and a freelance contributor to American Greetings. I like to think my experiences along with some hard work have enabled me to become a strategic and conceptual thinker across many disciplines. I'm all about inventive ideas, fresh writing and marketing that stands out.
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