Thursday, October 9, 2008

Is your butt worth $1,600?

Herman Miller has made a fortune off our sedentary lifestyles. His Aeron not only gave comfort to asses everywhere, but it changed the landscape of office furniture. Now old news and the prototype for copycats everywhere, the legendary Aeron is stepping aside as Herman launches the next big thing in sitting. The Embody is here.


With a skeletal design, it certainly looks very frickin' cool. On top of that, it lets you change the size of the seat. It conforms to your spinal curve (not sure what direction mine goes). And it allegedly will reduce your heart rate. Could be awfully helpful for those on Wall Street right now.

Herman Miller's Embody is also earth friendly, as it's made with 96% recyclable materials. Yet another way to make you feel good. The only question that remains... "Is your butt worth the $1600?" If you calculate the time spent in the chair, say 20 hours a week over 5 years, it's really only 31 cents a day. Herman would say yes. Your CFO probably no.

See more of it with this video from Fortune magazine's Paul Keegan.

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