My first cellphone came with another person's list of contacts in it. No wonder Circuit City is in bankruptcy. My wife's latest Blackberry constantly told her she had 2 messages waiting. Were they evil? Well, this new campaign from Net10 would say so.
This attempt to be viral and relate to cellphone users' historically woeful problems certainly does stand out. If you didn't know what the video was for, it sucks you in with that age-old curiosity of "what happens when we put X into the microwave?" And then takes you to a curiously morbid website called: www.no-evil.net.
At the site, you can learn about how evil your current cell phone service is, you can win prizes and you can see why Net10 might be a better choice. It's dark. It's a little contrived. But it's interesting and the viral video has nearly 1.5 million views on YouTube.
Wednesday, December 17, 2008
Tuesday, December 16, 2008
BEWARE of the doghouse
Around this time of year, every guy has that "Oh crap!" moment. The moment where he realizes Christmas is not just on its way, but it's actually here and he really really needs to get his wife or girlfriend something. He'll think about what she's complained about around the house, ponder ideas that might have a nice emotional hook and then total panic will ensue.
Inevitability, many of these men will fumble big time by making absurd purchases like the Ron-Co Ultimate Potato Peeler or a nice new bouncy exercise ball or the very lame chocolate covered fruit. As a consequence of these poor purchases, our guys will spend the remainder of their 2008 snuggled up alone in the lovely confinements the infamous Doghouse.
Well, JC Penney and their very well put-together campaign Beware of the Doghouse sets out to help men everywhere avoid this predicament. And in the unfortunate case, how to get out of the Doghouse once you're in. They bring to life this metaphorical place in an Indie film sort of way. It's pretty funny. You can send warnings to those in doghouse danger or actually throw someone into this virtual setting.
However, my big complaint is that their wonderful solution to the Doghouse seems to be diamonds and only diamonds. Now I understand how diamonds could be a great help, but in this economy couldn't they offer a few more economical out-of-the-doghouse-tactics, please!
See more at: Bewareofthedoghouse.com
Inevitability, many of these men will fumble big time by making absurd purchases like the Ron-Co Ultimate Potato Peeler or a nice new bouncy exercise ball or the very lame chocolate covered fruit. As a consequence of these poor purchases, our guys will spend the remainder of their 2008 snuggled up alone in the lovely confinements the infamous Doghouse.
Well, JC Penney and their very well put-together campaign Beware of the Doghouse sets out to help men everywhere avoid this predicament. And in the unfortunate case, how to get out of the Doghouse once you're in. They bring to life this metaphorical place in an Indie film sort of way. It's pretty funny. You can send warnings to those in doghouse danger or actually throw someone into this virtual setting.
However, my big complaint is that their wonderful solution to the Doghouse seems to be diamonds and only diamonds. Now I understand how diamonds could be a great help, but in this economy couldn't they offer a few more economical out-of-the-doghouse-tactics, please!
See more at: Bewareofthedoghouse.com
Monday, December 15, 2008
Whopper Virgins Have Spoken
Crispin Porter broils up a fresh Whopper vs. Big Mac taste test. Not so juicy on the surface, however, for this challenge they travel to remote destinations such as Baan Khun Kiean, Thailand and Budesti, Romania to make it happen.
Yeah, I've never heard of 'em and they've never heard of a Whopper or Big Mac. That's the idea. Take "burger virgins,"serve them up some red meat goodness and get them to decide. Tasteologists might call bad logic. Others do call it exploitation of fastfood-deprived peoples. I call it interesting. It's a bit far-fetched and I kind of laugh at the sincerity of the BK/Crispin folks on how "this is a legitimate" anthropological study, but it is no doubt talk worthy. And that makes it good.
See WhopperVirgin for more.
Yeah, I've never heard of 'em and they've never heard of a Whopper or Big Mac. That's the idea. Take "burger virgins,"serve them up some red meat goodness and get them to decide. Tasteologists might call bad logic. Others do call it exploitation of fastfood-deprived peoples. I call it interesting. It's a bit far-fetched and I kind of laugh at the sincerity of the BK/Crispin folks on how "this is a legitimate" anthropological study, but it is no doubt talk worthy. And that makes it good.
See WhopperVirgin for more.