Around this time of year, every guy has that "Oh crap!" moment. The moment where he realizes Christmas is not just on its way, but it's actually here and he really really needs to get his wife or girlfriend something. He'll think about what she's complained about around the house, ponder ideas that might have a nice emotional hook and then total panic will ensue.
Inevitability, many of these men will fumble big time by making absurd purchases like the Ron-Co Ultimate Potato Peeler or a nice new bouncy exercise ball or the very lame chocolate covered fruit. As a consequence of these poor purchases, our guys will spend the remainder of their 2008 snuggled up alone in the lovely confinements the infamous Doghouse.
Well, JC Penney and their very well put-together campaign Beware of the Doghouse sets out to help men everywhere avoid this predicament. And in the unfortunate case, how to get out of the Doghouse once you're in. They bring to life this metaphorical place in an Indie film sort of way. It's pretty funny. You can send warnings to those in doghouse danger or actually throw someone into this virtual setting.
However, my big complaint is that their wonderful solution to the Doghouse seems to be diamonds and only diamonds. Now I understand how diamonds could be a great help, but in this economy couldn't they offer a few more economical out-of-the-doghouse-tactics, please!
See more at: Bewareofthedoghouse.com
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