To ramp up holiday sales, Staples held a sweepstakes where 10,000 people would win their purchase. And to advertise this promotion online, they created this character called Coach Tom to spread the word. Coach Tom is a cross between the Chris Farley Van-Down-By-The-River Motivational Speaker and every high school gym coach ever. Coach Tom believes in life there should be ONE and only ONE winner, which is why he cannot understand Staples' promotion. Coach Tom's quite entertaining, too. Not sure how Staples' holiday sales were, probably not great, but this was a fun campaign and hopefully Coach Tom will live on. The 3rd one is his Winning Manifesto, pretty great.
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