Before releasing their seventh studio album, Dig Out Your Soul, Oasis decided first to bring these new tunes to the streets of Manhattan. But instead imitating bands like U2 and play live themselves, Oasis came up with a more brilliant guerrilla tactic.
The group enlisted the help of a small army of street musicians. They gave this ragtag group the sheet music for four new tracks; they helped them practice the new songs and then they sent them out to spread -- that is sing, strum, rap, blare and beat -- the news of this new album.
I find this concept brilliant not only for its originality, but it embodies a spirit of musicians helping other musicians. It brings these notoriously pompous, egomaniac rock star characters down to earth a little and gets after the root of it all. And hell, if their tunes can sound good in the corner of a train station with nothing but a tambourine, a cow bell and beat-up acoustic guitar, well...
And from a marketing standpoint, it makes me want the album. It just does.
Here are some videos about this promotion.
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