You know you have a good campaign when:
1) People at the water cooler can recall full lines of copy from your ad.
2) It gets parodied.
3) The outtakes get nearly 4 million views on youtube.
E-Trade has achieved such status with their hilarious webcam baby. Here are the outtakes if you haven't seen them yet. And no I haven't heard anything yet about Madonna adopting him.
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