It's purpose is to hype Samsung's LED TV technology. I'm not sure it tells me anything about the TVs, but it's interesting, different and certainly an effective example of creating something that goes viral.
This second "fun with lights" spot is for Honda. It's probably less viral and more commercial because it's a little less talk worthy. Lighting up sheep is new, cars not as much. However, it's still very engaging and it delivers a message about their latest and now very affordable Hybrid car. I've also posted the very ambitious making of Honda's Let It Shine.
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