Guerrilla Goodness

Guerrilla Marketing, not so long ago, was something seen as hands-on and personable, yet small and short-lived. Typically, a tactical team would hit a city block or a train station or a college campus. They would do their thing. And then several hours later the effort and the impact would be history.

These days, however, thanks to the vast power of this little thing called the internet, the right guerrilla approach can live on and on. In fact, as a part of your marketing plan, you can create and execute ideas that work both from a guerrilla standpoint and a viral one.  Here are 3 well-played ideas. One from Coke. One from T-Mobile. And one from Motorola.

The Happiness Machine in action:


T-Mobile shows us how life's worth sharing:


Motorola Droid hypes their secret apps... sort of.