Cold Sport. Hot Pants.

Here's a major marketing conundrum? How do you bring excitement or attention to a sport like curling. Yes, that frozen shuffleboard game that takes forever and whose rules are about as understood as the U.S. tax code. Do you add tackling, checking or a little broom-slashing to the game? Or how about retractable holes where unwitting players plunge into the chilly waters below? Or perhaps: Put on some funky pants.

Yes, in these 2010 Olympics, while the Canadian Men may have been accessorized with Gold Medals, it was the 2nd place team from Norway and their colorful attire that gained fans from all over. The pants (I mean the team) have over half a million Facebook fans. And I can only imagine how many Norwegians are parading around in these fancy pants. Well done Norway! If you're interested, these Argyle wonders are available at loudmouthgolf.com for $90.00. If they were wise, they might throw in a couple brooms and a silver medal to complete the outfit.