Rewrite this story

Tippex White and Rewrite has created a fun interactive Youtube video that allows viewers to completely change the ending of the current video. It's part Choose Your Own Adventure and part Subservient Chicken. The set up for the video is the familiar scenario of 2 guys camping in the woods. A bear arrives and the one guy tells the other guy to shoot it.



This is where your input comes into play. You can click on the video and direct the camper to either "shoot" or "not shoot" the bear. Whatever you choose, the poor guy will not shoot the bear. Instead, he asks for your help to rewrite this story. He then appropriately uses Tippex White and Rewrite to erase the "shoots" part of the Youtube title. From here, you can type in any new verb you wish.

 

This interactive video is simple, engaging and when it comes down to it, does a nice job of telling people what the product does. I'm not sure who still uses white-out these days, but the fact that this campaign has netted over 9 million views already is certainly a relevant story.