While many of the images in this new Wrangler campaign fall into the dubious category of WTF, overall I have to commend their spirit of "let's try to be different." From lighting their jean models on fire to throwing them out windows, they've taken the typical fashion shoot and really blown it to pieces.
As a brand with heritage in the stunt person world, especially old cowboy movies, Wrangler can justify the craziness of it all, too. Certainly the creatives behind this campaign may have simply been motivated by the idea of having fun with explosives, but perhaps developing a modern version of their stunt legacy better explains it.
For those who see Wrangler only as the jeans Brett Favre wears,
it offers up a new perspective. Take one look and it's pretty easy to see this is not your retired quarterback's pants. It's bold. It's eye-catching. And it has a great behind-the-scenes story. Check it out in the video below.
Whether you view Wrangler's latest evolution of We Are Animals as a stunt work of art or just a stunt, it certainly works to grab your attention by exploring a unique approach in the fashion arena.
1 comment:
remember the stuff they did initially with this tagline?
people in the woods half naked and looking animal-like?
i just liked that stuff better.
-deignan
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