Here's a cool little trick performed by Coke Zero to prove to nonbelievers that their product truly tastes just like regular Coke.
As they mention in the video, you can say to people over and over that your low-fat or no-sugar version tastes just a good, but they aren't going to believe you. There's a reason for fat and sugar, right?
I mean, turkey bacon is not that same as regular bacon. A veggie burger even loaded with cheese and condiments cannot stand up to a good old juicy 100% beef patty. And don't get me started with light beer.
This is really a sampling opportunity with a twist. A twist certain to get talk value beyond the audience in the theater. And it's a particularly appropriate idea for today.
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