As they mention in the video, you can say to people over and over that your low-fat or no-sugar version tastes just a good, but they aren't going to believe you. There's a reason for fat and sugar, right?
I mean, turkey bacon is not that same as regular bacon. A veggie burger even loaded with cheese and condiments cannot stand up to a good old juicy 100% beef patty. And don't get me started with light beer.
This is really a sampling opportunity with a twist. A twist certain to get talk value beyond the audience in the theater. And it's a particularly appropriate idea for today.
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