Browser Worthy

Here are 2 terrific videos created to hype the latest Google Chrome web browser. One is all about bells & whistles and incredibly sweet graphics. The other is all about heart and storytelling. Two very different approaches for the same product.

You may remember the Arcade Fire music video from last year. Well, Chrome continues to marry its message and its technology with music, design and an overall human touch.

This first video is called Rome: 3 Dreams of Black. I suggest going to the actual site, www.ro.me, where you and your cursor can steer the direction of the video. I also added a clip that details out the making of this video.

The second video is called, "Dear Sophie," and with a more emotional bent, it shows a father using Google to document his daughter's life and then also share it with the someday grown-up version of her. As someone with kids growing up oh-so-quickly, this really struck a chord. I also love the line, "The web is what you make of it."

A chase across your computer

Don't have to set this one up too much. Very cool video promoting Intel's Core i5 processor. Just as we jump around, opening up one application after the next in our daily computer lives, this spot showcases all that movement via a traditional Hollywood thriller chase scene. And all thanks, we can assume, to the speed of the Intel chip. It's a product demo that looks nothing like a product demo.

Augmented Reality

Countless sci-fi movies have portrayed it. Video games have recently embraced it. And pretty soon, it's going to have a much greater function for many of us. Augmented reality, as its commonly called, is the blending of fake and real worlds.  With the advancement and the reach of technology, it's rapidly journeying from a distant land of "Wow, wouldn't that be cool" to an everyday place in our lives. 

Here are a couple of videos, some older than others, that show how it's used and where it's headed. From testing out a new product to the filming of movies to education, there will no doubt be some very smart, practical utilizations of it. And of course, there will also be some ridiculously fun for fun-sake uses, too. Think virtual Beer Goggles or the Holy Crap, I'm on Acid! App.

Graffiti With A Purpose

A former-graffiti artist turned photographer named JR, has taken his two passions, shook them together and created something really worth spraying around.

Inspired by events in his native country of France, JR armed himself with a 28 millimeter camera and began taking photos of people from one "side of the tracks," blowing them up into gigantic posters and then splattering them around the "other side." His 28 millimeter project, as it's titled, was an ironic way to help change the way people are stereotypically viewed by going over the top with that very stereotype.

He carried his art to the Middle East, where he photographed Palestinian and Israeli folks of similar professions and then pasted their big, old faces right next to each other. In two countries that couldn't be more divided, he shined on a light on their similarities. Face to Face, in such a simple way told a huge story of humanity. The funniest part was that people of these countries could not distinguish who was Palestinian and who Israeli. Begging the question: "If you are so different, how come you can't tell who is who?

In the videos below, he describes the stories behind these two projects and several others. Each one is equally impressive. It's amazing how with just a camera, some glue and paper, he can construct something so powerful and transforming. When modern art often seems to be inspired only by good supply of hallucinogenics and creative spin, JR's concepts come from a place of real intent. So take a look and be prepared to say, "Wow, this guy is way more than just an artist."

He is also the well-deserved recipient of 2011 TED Prize and has since started the inside-out project, insideoutproject.net.

The Fairways of Mumbai

This must be the week of inspirational sports stories.

Below is a wonderful look at the game of golf teed up in a way I've never seen. It's produced by E:60, ESPN's first prime-time newsmagazine. The story shows the sizable ingenuity of those who have very little. It's a testament to how one person's generosity can open up a door and quite possibly a whole new world for someone else. And as a sports fan & someone tired of hearing the same old stories being blabbed about on cable TV, it makes me want to watch more of ESPN's E:60.

So many cool stories out there, glad to see somebody is trying to tell them.

Soccer Island

As the saying goes, "Where there's a will, there's a way."

And for some scrappy, soccer-crazy kids living in a tiny fishing village on a tiny island called Koh Panyee, those words could not be more true. The video below says it all. But I'll add my two cents that not only should the ingenuity of these young kids be applauded, but the video itself does a wonderful job of telling their story. So much so, I imagine a movie deal is in the works. While the film is merely a re-enactment of a true story, it feels very real, sucks you in from the start and brings a lot of heart.

It was created by Leo Burnett for the Thai Military Bank to help launch their new brand vision called, "Make THE Difference." Its purpose was to create a feeling of inspiration for this new branding effort by showcasing a story that embodied that very spirit. And I think there's no question that this story and film achieves that (cue Andres Cantor) "Goooooooooaaaallllll!

In honor of April Fool's Day

Here's a cool little trick performed by Coke Zero to prove to nonbelievers that their product truly tastes just like regular Coke.

As they mention in the video, you can say to people over and over that your low-fat or no-sugar version tastes just a good, but they aren't going to believe you. There's a reason for fat and sugar, right?

I mean, turkey bacon is not that same as regular bacon. A veggie burger even loaded with cheese and condiments cannot stand up to a good old juicy 100% beef patty. And don't get me started with light beer.

This is really a sampling opportunity with a twist. A twist certain to get talk value beyond the audience in the theater. And it's a particularly appropriate idea for today.