Monday, October 6, 2008
Silence the Stain
Tide To Go, the little Stain Stick that helps messy eaters and the spill prone everywhere, made a splash at last year's Super Bowl with a very well done Talking Stain spot. Now they've unleashed the idea for all to expand upon with a create-you-own-talking-stain contest. You can go to Tide.com to see some of the videos. The above Rapping Stain, by John Michael Sy a 26-year-old local accountant, took home the grand prize after beating out some 230 contestants.
Plus, you can add your own picture into the original commercial. See below. I added a picture of my son. This truly is technology and creativity joining forces in a fantastic way. The tagline may be "silence the stain," but the campaign is anything but.
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1 comment:
Tim, these are just fabulous marketing/ad fodder for inspiration. I love out of the box marketing, advertising and publicity ideas and these are just fun, fun, fun! Thanks so much for sharing!
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