True Blood sprayed fake ads targeting the vampire market throughout various media. Using appropriate brands like Gillette and playing off popular campaigns like Geico's "This is the money you could be saving," the show certainly got creative to remind everyone the second season was about to start. I'm not sure I'll be tuning in, but I do think the campaign would make Dracula's CMO proud.
Plus, they've got a pretty substantial website called bloodcopy.com worth taking a look at and some nice viral videos.
No comments:
Post a Comment