I actually saw this image at a bus stop, only it read "Bus Stop for Humans Only. Report any Non-humans." It definitely got my attention. I even went to D-9.com to find out what this non-human stuff was all about. It's a movie called District 9 of the SciFi genre directed by Peter Jackson. The trailer's pretty sweet, so I've included that, too. Great teaser.
We've all experienced a navigational system gaffe. You know where the lovely voice politely instructs us to cross a lake or turn left into a house, right? Well, LandRover introduces the first navigation system, via an iphone app, that does this on purpose. The reason is obvious. If you have a LandRover, who needs a road? It's an App that makes a brand statement.
Now here's an advertising device I've never seen before. It's the high-rise window cleaning medium. Very cool. This would be even more hilarious and effective going up the side of an office building. Imagine a bunch of cubicle dwellers slugging out their daily reports and beholding this lovely destinations. Or even a simple message from Budweiser at 4:30pm about having a Happy Hour tonight would be perfect.
Who said the paper towel business can't be fun? Bounty owns the big spill with this guerrilla approach.
A bus billboard that changes pictures when you look at it? How very Minority Report... and innovative. Not only is this great eye-tracking technology at work, but it's a smart use of smart technology. The ad's purpose is get people to think twice about looking the other way when it comes to domestic abuse. Thus, the ad literally mimics the message. When no eyes are directed toward the billboard, the man strikes the woman.
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