That's right, James Ready has bought a bunch of billboards and left a healthy open spot for you, too. In Wave One, the billboards ask you to "help them, help you" by making an offer for this ad space on jrbillboard.com. It's here online where you can upload a photo or message of your choice for their review. Then in Wave Two, the lucky photos or message are then implemented on the many billboards along with a message of "thank (your name) for keeping our beer a buck." See below.
It's interactive. It's personal. And it still really hits their core positioning as a budget lovers beverage. Of course, you don't actually have to pay a portion of the billboard buy. That would be poor taste. James Ready proves that with the right idea and execution, the online and offline worlds can really live in harmony. Nice job, eh.
Their general website, jamesready.com, is also worth checking out.
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