Volkswagen has always been a car company with a strong brand personality. From the Beetle to the Rabbit to the Touareg, their vehicles generally come fully equipped with marketing that is fresh, different and fun. With their latest initiative, they hold on tight to that image, however, they take an exit off the traditional car category highway and navigate their way into everyday life.
They call it the Fun Theory. It's hypothesis is that "fun is the easiest way to change people’s behavior for the better." This is certainly not a breakthrough concept, as parents have been employing this method on their children probably since the dawn of time. "Okay, grunt, here's the game, grunt. Let's see who can throw these leftover Wooly Mammoth bones the farthest from the cave." It is a new idea for a car company and so far I like what they've done. From getting people to choose stairs over the escalator (exercise never hurt anyone) to inciting a greater recycling effort, it's good stuff. Very clever. Very simple. Very fun. And these days we all could you use a little more of that, right?
See more at thefuntheory.com
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