Double Duty

Dr. Elena Bodnar gives new meaning to bra support. Yes, her invention the "Bra Mask" works both as your everyday brassiere and when danger strikes it quickly transforms into protective face mask. Her multi-functioning creation recently won the lg Nobel Prize, for achievements that first make people laugh and then think.

The Bra Mask could be put to use during a fire, a terrorist attack, a swine flu outbreak or anything you've read about in a science fiction novel. And the best part is each cup separates so that you can share your bra mask with a nearby friend. It not only can save your life, but your husbands, too. Once again, it proves why breasts come in pairs. Anyhow, I'm not sure Victoria's Secret will be stocking these any time soon, but I seriously cannot wait for the Direct Response commercial. "Call now and protect the whole family with this 3 pack, "Now this is a wonder bra!" and "Don't be a boob, get your bra mask today."

Nice work doctor.

Theory in Action

Volkswagen  has always been a car company with a strong brand personality. From the Beetle to the Rabbit to the Touareg, their vehicles generally come fully equipped with marketing that is fresh, different and fun.  With their latest initiative, they hold on tight to that image, however, they take an exit off the traditional car category highway and navigate their way into everyday life.

They call it the Fun Theory. It's hypothesis is that "fun is the easiest way to change people’s behavior for the better." This is certainly not a breakthrough concept, as parents have been employing this method on their children probably since the dawn of time. "Okay, grunt, here's the game, grunt. Let's see who can throw these leftover Wooly Mammoth bones the farthest from the cave." It is a new idea for a car company and so far I like what they've done. From getting people to choose stairs over the escalator (exercise never hurt anyone) to inciting a greater recycling effort, it's good stuff. Very clever. Very simple. Very fun. And these days we all could you use a little more of that, right?

See more at thefuntheory.com

Because It's Just Fun

This commercial for Coke Zero from Ogilvy Argentina is just too fun to not post. With great animation and catchy music, it's the happy Coke brand we know, served up in a fresh way. The music track is from PowerSolo and it's titled "Canned Love," which seems like an amazing coincidence considering Coke's often aluminum encasing.