Reporters without Borders

Journalism is dying, right? Reporters have no idea how to connect with today's tiny attention spans and paper-phobic, technologically-savvy consumers. Hell, who needs reporters when we can have twitters?

This campaign for Reporters without Borders does a terrific job of squashing all that rhetoric in one mighty swoop. It uses the very technology everyone thinks these people don't understand while arguing the case for assisting reporters and the important role they play. It uses QR codes and smartphone to turn a print ad into something much more. Very cool.

Pool Ball

From darts to bowling to Golden Tee, man has long searched for ways to combine two of his favorite pastimes - competition and beer drinking.

So, it seems oh-so appropriate that Budweiser offer up a little help and inspiration in this endeavor. Introducing Pool Ball, a game that marries the internationally popular sport of soccer (or football as the Europeans insist) with billiards.

For Budweiser, this creation helps build an even greater bridge between beer, sport and nightlife. Love the execution. And really could see this becoming both a spectator and recreational sport for soccer, ahem football, fans everywhere.

Seriously Interactive Billboard

While some people out there -- that is crazy parents who can't say no to their child's french-fry fit --  will view this McDonald's video game slash billboard as simply another example of how the Big MacCompany is making our world fatter and dumber, I see an example of a very cool idea.

Check out the video and see again how a fun thought married with super-sized technological wizardry can create a wonderful marketing experience.