Rewrite this story

Tippex White and Rewrite has created a fun interactive Youtube video that allows viewers to completely change the ending of the current video. It's part Choose Your Own Adventure and part Subservient Chicken. The set up for the video is the familiar scenario of 2 guys camping in the woods. A bear arrives and the one guy tells the other guy to shoot it.



This is where your input comes into play. You can click on the video and direct the camper to either "shoot" or "not shoot" the bear. Whatever you choose, the poor guy will not shoot the bear. Instead, he asks for your help to rewrite this story. He then appropriately uses Tippex White and Rewrite to erase the "shoots" part of the Youtube title. From here, you can type in any new verb you wish.

 

This interactive video is simple, engaging and when it comes down to it, does a nice job of telling people what the product does. I'm not sure who still uses white-out these days, but the fact that this campaign has netted over 9 million views already is certainly a relevant story.

iPad Magic

Right smack dab on their website, Apple deems the iPad a "magical" product. Of course, they do so because of the iPad's multi-touch screen, expansive keyboard, vivid photos & videos, its ability to be your music library, reading tablet, calendar, game player, GPS and much, much more.

Well, here are 2 very cool videos that show the iPad and its magic in ways Apple probably never quite imagined.

Painting with Light -- Dentsu, London

Shinya -- Street Magician

Beyond the Like

Every day, with the simple click of a button,  millions of Facebookers are out there telling their friends, "Hey, guess what, I like _(fill in the blank)_." From movies, to music, to food, even to Plug the Oil Spill with Sarah Palin, you can "like" just about anything.  More than that, our online friends are letting us know they've "checked in" at this coffee shop or that new Irish pub. And while for many observers the typical response is, "Great, I really needed to know you like Lady Gaga's Meat Dress," there is a bigger picture here. People are sharing tons and tons of information -- much of which could  be very relevant -- with greater ease than ever.

Well, several companies are now helping everyone reap real benefits from the opinions of you and your many friends. Here are two to check out.

GET GLUE -- Akin to Amazon's "If you like this, we suggest this," Get Glue is about helping you find your next new favorite thing.  With Get Clue's app, you check in to say "HBO's Hard Knocks," a reality show focusing on an NFL team's training camp, and Get Glue will inform you of other like-minded forms of entertainment. Plus, if your "checking in" frequency is high, you can earn rewards or praise for your loyalty. Get Glue also makes for a great platform for TV networks and movie studios to engage and build a better relationship with its followers.


















FOURSQUARE -- This app is all about discovering new places. It links you and your friends together, giving you access to everyone's reviews or comments on restaurants, bars, shops and so on throughout your city. So as you're perusing the menu at some new French Bistro, you could see that your good buddy Joel Robuchon highly recommends the Duck. Ah Merci Beaucoup, Foursquare.

Arcade on Fire

What do Indie music group Arcade Fire and behemoth technology company Google have in common? Well, not much, until now. The two unlikely partners have joined forces to promote their respective wares. And the result is a terrific example of art and technology working hand in hand.

Arcade Fire, with help from Google's brainiacs, have produced the first HTML5-powered music video. What does that mean? Well, Google Chrome's blog sums it up nicely:

"It features a mash-up of Google Maps and Google Street View with HTML5 canvas, HTML5 audio and video, an interactive drawing tool, and choreographed windows that dance around the screen. These modern web technologies have helped us craft an experience that is personalized and unique for each viewer, as you virtually run through the streets where you grew up."

You kick the video off by typing in your childhood home address. At some point, you'll use a drawing tool to send a message to your younger self. And with Google Maps and Streetview, you'll be taking on a trip down memory lane. All along the way, you're listening Arcade Fire's new song "We used to wait."

It's a really cool use of Google and an incredibly great way to get people intimately involved in your music. And if you're wondering if sales will follow, right now Arcade Fire's new album is #5 on itunes. To see it yourself go to thewildernessdowntown.com and below is a youtube video.