Tuesday, April 26, 2011

Graffiti With A Purpose

A former-graffiti artist turned photographer named JR, has taken his two passions, shook them together and created something really worth spraying around.

Inspired by events in his native country of France, JR armed himself with a 28 millimeter camera and began taking photos of people from one "side of the tracks," blowing them up into gigantic posters and then splattering them around the "other side." His 28 millimeter project, as it's titled, was an ironic way to help change the way people are stereotypically viewed by going over the top with that very stereotype.

He carried his art to the Middle East, where he photographed Palestinian and Israeli folks of similar professions and then pasted their big, old faces right next to each other. In two countries that couldn't be more divided, he shined on a light on their similarities. Face to Face, in such a simple way told a huge story of humanity. The funniest part was that people of these countries could not distinguish who was Palestinian and who Israeli. Begging the question: "If you are so different, how come you can't tell who is who?


In the videos below, he describes the stories behind these two projects and several others. Each one is equally impressive. It's amazing how with just a camera, some glue and paper, he can construct something so powerful and transforming. When modern art often seems to be inspired only by good supply of hallucinogenics and creative spin, JR's concepts come from a place of real intent. So take a look and be prepared to say, "Wow, this guy is way more than just an artist."

He is also the well-deserved recipient of 2011 TED Prize and has since started the inside-out project, insideoutproject.net.


Thursday, April 14, 2011

The Fairways of Mumbai

This must be the week of inspirational sports stories.

Below is a wonderful look at the game of golf teed up in a way I've never seen. It's produced by E:60, ESPN's first prime-time newsmagazine. The story shows the sizable ingenuity of those who have very little. It's a testament to how one person's generosity can open up a door and quite possibly a whole new world for someone else. And as a sports fan & someone tired of hearing the same old stories being blabbed about on cable TV, it makes me want to watch more of ESPN's E:60.

So many cool stories out there, glad to see somebody is trying to tell them.

Tuesday, April 12, 2011

Soccer Island

As the saying goes, "Where there's a will, there's a way."

And for some scrappy, soccer-crazy kids living in a tiny fishing village on a tiny island called Koh Panyee, those words could not be more true. The video below says it all. But I'll add my two cents that not only should the ingenuity of these young kids be applauded, but the video itself does a wonderful job of telling their story. So much so, I imagine a movie deal is in the works. While the film is merely a re-enactment of a true story, it feels very real, sucks you in from the start and brings a lot of heart.

It was created by Leo Burnett for the Thai Military Bank to help launch their new brand vision called, "Make THE Difference." Its purpose was to create a feeling of inspiration for this new branding effort by showcasing a story that embodied that very spirit. And I think there's no question that this story and film achieves that (cue Andres Cantor) "Goooooooooaaaallllll!


Friday, April 1, 2011

In honor of April Fool's Day

Here's a cool little trick performed by Coke Zero to prove to nonbelievers that their product truly tastes just like regular Coke.

As they mention in the video, you can say to people over and over that your low-fat or no-sugar version tastes just a good, but they aren't going to believe you. There's a reason for fat and sugar, right?

I mean, turkey bacon is not that same as regular bacon. A veggie burger even loaded with cheese and condiments cannot stand up to a good old juicy 100% beef patty. And don't get me started with light beer.

This is really a sampling opportunity with a twist. A twist certain to get talk value beyond the audience in the theater. And it's a particularly appropriate idea for today.