When a commercial makes you feel a little sick to you stomach and it's not an ad for KFC, Taco Bell or any other food product, it's probably doing something right. This spot for ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes) details the brutally sad reality of what's happening to kids all over the world.
This spot made me both very mad and sad. Not sure it'll stop the sick people who enjoy this kind of thing. Hopefully, it can help raise awareness and money to help stop these criminals, their networks and the idiots downloading such crap. From a storytelling point of view, this commercial does its job very well.
See more about ECPAT here
Thursday, April 30, 2009
Thursday, April 23, 2009
Beyond Baseball
Full Disclosure: I love the game of baseball. And despite certain aspects of today's national pastime (ahem... new Yankee Stadium, its sushi bar and that 3rd baseman of theirs currently on the DL), I always get jazzed about the prospect of hearing the crack of the bat, grabbing a hot dog & cold beer and watching guys do what I wish I could. Play ball.
Anyhow, this latest campaign "Beyond Baseball" from the MLB plays into the passion many of us have while also bringing some real humanity to a game that's taken its hits. Hello, steriod scandals. It's fitting that the one spot features a very much not bulky Tim Lincecum. MLB.com also has a dedicated "beyond baseball" webpage where fans can learn more about the lives of players... not just their stats. I really think MLB has hit a homerun with this... not a Barry-Bond type of home run, but more like a Kirk Gibson walk off.
Anyhow, this latest campaign "Beyond Baseball" from the MLB plays into the passion many of us have while also bringing some real humanity to a game that's taken its hits. Hello, steriod scandals. It's fitting that the one spot features a very much not bulky Tim Lincecum. MLB.com also has a dedicated "beyond baseball" webpage where fans can learn more about the lives of players... not just their stats. I really think MLB has hit a homerun with this... not a Barry-Bond type of home run, but more like a Kirk Gibson walk off.
Monday, April 20, 2009
A Dramatic Introduction
Introducing a breakthrough video to introduce a breakthrough TV, Philips and their new 21:9 Cinema LCD have struck gold. The below film is beyond cool. Not only does it provide serious eye candy, but at their website the video goes interactive. It lets you compare the ratio difference of 21:9 vs. 16:9. At certain touch points, you can access additional features such as the director's take on the role of lighting or a little lesson on post effects.
The education they give on shooting all relates directly to the key benefits of this TV. From its size to its lighting to its picture quality, the Philips Cinema was created to bring the full movie experience home -- the way the director wanted you to see it. Very cool. Now could Philips please donate one of these to my house? I simply can't live the 16:9 way any longer.
See more at the dedicated website.
The education they give on shooting all relates directly to the key benefits of this TV. From its size to its lighting to its picture quality, the Philips Cinema was created to bring the full movie experience home -- the way the director wanted you to see it. Very cool. Now could Philips please donate one of these to my house? I simply can't live the 16:9 way any longer.
See more at the dedicated website.
Thursday, April 16, 2009
The Opposite of Neighbor Envy
Ah, remember the days when you'd walk out of your home, look around and spy your many competitive neighbors mowing, trimming and edging their lawns. How times have changed. These days, you're more likely to watch your now-foreclosed neighbor skedaddle out of town while his once beautifully manicured lawn turns into a lovely shade of "really dead" brown.
Well, some clever folks now have an answer -- for you, your neighborhood and that troubled bank trying to sell their very vacant home. You can do what Californian David Milligan did. He bought some eco-friendly dye, got a sprayer and quickly transformed his neighbor's yard from a foreclosure brown to a buy-me green. More and more communities likewise are using this technique to maintain some semblance of vitality. You know what they say, "Necessity is the mother..."
Check out this VIDEO to see more:
Well, some clever folks now have an answer -- for you, your neighborhood and that troubled bank trying to sell their very vacant home. You can do what Californian David Milligan did. He bought some eco-friendly dye, got a sprayer and quickly transformed his neighbor's yard from a foreclosure brown to a buy-me green. More and more communities likewise are using this technique to maintain some semblance of vitality. You know what they say, "Necessity is the mother..."
Check out this VIDEO to see more:
Thursday, April 9, 2009
5 out there Ideas
Below are 5 out-of-the-box ways people are getting their message to the people.
It's always a good idea to put yourself in some one's shoes before passing judgment, right? Well this outdoor campaign for the Weingart Homeless Campaign helps you put more than your stinkin' foot. It draws attention. Gets people interacting. And probably most importantly, makes you think a little.
One the lighter side of things, here's a great playful piece from YogaOne. It's different. It's something worth holding onto. And it just might cause you to share with others. Now that's an idea that stretches itself. Ha!
The only landmines we may ever worry about are the ones inconsiderate dog owners let lay on the pavement. However, in other parts of the world, these maiming devices are a serious, serious problem. This campaign and its unique execution from Unicef brings visibility to the issue in a powerful way.
Ah, flea season is here. How do you remind people to give their pets their meds? How about a huge floor mat like this? It certainly gets attention and I'm sure a few photo ops as well.
Okay, here's an outdoor ad begging you to rip it off. With vinyl stickers, this ad from New Zealand Insurance is created to be thieved in order to prove its point. Original. Fun. Interesting.
It's always a good idea to put yourself in some one's shoes before passing judgment, right? Well this outdoor campaign for the Weingart Homeless Campaign helps you put more than your stinkin' foot. It draws attention. Gets people interacting. And probably most importantly, makes you think a little.
One the lighter side of things, here's a great playful piece from YogaOne. It's different. It's something worth holding onto. And it just might cause you to share with others. Now that's an idea that stretches itself. Ha!
The only landmines we may ever worry about are the ones inconsiderate dog owners let lay on the pavement. However, in other parts of the world, these maiming devices are a serious, serious problem. This campaign and its unique execution from Unicef brings visibility to the issue in a powerful way.
Ah, flea season is here. How do you remind people to give their pets their meds? How about a huge floor mat like this? It certainly gets attention and I'm sure a few photo ops as well.
Okay, here's an outdoor ad begging you to rip it off. With vinyl stickers, this ad from New Zealand Insurance is created to be thieved in order to prove its point. Original. Fun. Interesting.
Thursday, April 2, 2009
The E Trade Outtakes
You know you have a good campaign when:
1) People at the water cooler can recall full lines of copy from your ad.
2) It gets parodied.
3) The outtakes get nearly 4 million views on youtube.
E-Trade has achieved such status with their hilarious webcam baby. Here are the outtakes if you haven't seen them yet. And no I haven't heard anything yet about Madonna adopting him.
1) People at the water cooler can recall full lines of copy from your ad.
2) It gets parodied.
3) The outtakes get nearly 4 million views on youtube.
E-Trade has achieved such status with their hilarious webcam baby. Here are the outtakes if you haven't seen them yet. And no I haven't heard anything yet about Madonna adopting him.
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