Guerrilla Goodness

Guerrilla Marketing, not so long ago, was something seen as hands-on and personable, yet small and short-lived. Typically, a tactical team would hit a city block or a train station or a college campus. They would do their thing. And then several hours later the effort and the impact would be history.

These days, however, thanks to the vast power of this little thing called the internet, the right guerrilla approach can live on and on. In fact, as a part of your marketing plan, you can create and execute ideas that work both from a guerrilla standpoint and a viral one.  Here are 3 well-played ideas. One from Coke. One from T-Mobile. And one from Motorola.

The Happiness Machine in action:


T-Mobile shows us how life's worth sharing:


Motorola Droid hypes their secret apps... sort of.

Another 5 Most Excellent Outdoor Ads

Maybe it's the frigid temps here in Chicago right now, but this billboard for Norwegian Air is really appealing to me. It takes the reality of the ever declining weather that you're suffering through and kindly offers a nicely priced escape.



Nothing fancy here, it's just a great use of the environment to make a small ad for Altschul Orthodontics much bigger.

  Here's a clever campaign from SPCA to help get shelter dogs a home to call their own. Sure the way a pooch wags his tail, slobbers all over you and fetches that stick is nice, but this idea shows a real purpose and benefit to having one around. They're protective of their, that is your, domain and that could keep you safe.



Ah, another dog-related ad. At first I wasn't sure about this execution: "Dog staring at food." But then I spotted the drool on the ground. Nice job Royal Canin, Pavlov would be proud.



If a car were to come in a box, it probably would be the Mini Cooper. This outdoor Christmas tactic, does a nice job a blending in just enough to make the reveal worthy of a smile. It carries on the Mini Cooper's embracing of its size and gives people a thought on how to create a very surprising gift.