For years, Klondike advertising has proposed the question, "What would you do for a Klondike Bar?" Well, now they're truly finding out with a $100,000 contest that challenges the public to submit their own :15 to :90 video on how far they'd go for that tasty ice cream treat. This is user-generator content at its finest. People went crazy with it. One guy tattooed klondike on his leg (if it's permanent, I'm not sure). Another created a Jack Black-esque song all about what he'd do. And there was even a trailer for Klondike The Movie. Good production value or not, these commercials do wonders for the Klondike brand.
The popular Andy Samberg adds to the fun. Currently, you can now vote among the finalists.
See more at:
Klondike Contest
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