No, it cannot. However, this new campaign from Ford takes a step in the right direction. These spots stand out in a sea of sameness. They talk to the target in a very personal, straightforward, but entertaining voice. And the type treatment brings a big punch. The spots also tell me what's different about this truck in a simple, yet fun way. I have no need for a pickup truck these days (a rugged mini-van seems to be on my horizon), but I'm a fan of this new campaign. Can you guess the voiceover? Here's a not-so-tiny hint: his first name is Denis and he's on a show with the word Rescue in it.
They also have a great website www.fordvehicles.com featuring Mike Rowe of Dirty Jobs comparing the Ford F-150 to the competition.
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