The story behind Orabrush, a brand new way to fight bad breath, is a lesson both on marketing in today's youtube world and one of perseverance by a little product that could. Invented by Dr. Robert Wagstaff (Dr. Bob), this tiny tongue scraping instrument went from something no company wanted to recently the shelves of 3,500 Wal-Mart's. Yeah, for the little guy!
And the story of how that all happened is told in the first video below. As you'll see, Orabrush proves to us that good products that solve real problems demonstrated in the right way (see the other below video) will find a market and will sell, even if you have to do it yourself and make the retailers come knocking.
Orabrush also shows us how to capitalize on one's viral success. After finding an online audience, they then added a vast youtube library featuring their irreverent Tongue Mascot, also seen below. While it's a simple invention, it takes a not-so simple path to getting to market. Good job, Dr. Bob -- who is probably relaxing on his new yacht treating his tongue to the tastes of champagne and caviar. Afterall, who cares if you fish egg breath, when you have a yacht.
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