That's why this execution from Mercedes, while very unique and eye-catching, is actually right in line with traditional automobile marketing. Mercedes is launching their environmental friendly F Cell technology, which produces precisely "0.0 emissions." The challenge obviously is, "How do you show nothing?" Watch the video. Very cool.
Monday, March 12, 2012
The Invisible Car
Auto advertising can often be quite predictable. If your sports car goes 0 to 60 in 4.1 seconds, you show it. If your spacious SUV can fit a small army of soccer players in it, you show it. If it can handle rough terrain and snow with ease, you show it performing doughnuts on Antarctica while the driver enjoys a hot cup of cocoa without spilling... unless the creative team of course prefers sunshine, then you head to the desert or the beach.
That's why this execution from Mercedes, while very unique and eye-catching, is actually right in line with traditional automobile marketing. Mercedes is launching their environmental friendly F Cell technology, which produces precisely "0.0 emissions." The challenge obviously is, "How do you show nothing?" Watch the video. Very cool.
That's why this execution from Mercedes, while very unique and eye-catching, is actually right in line with traditional automobile marketing. Mercedes is launching their environmental friendly F Cell technology, which produces precisely "0.0 emissions." The challenge obviously is, "How do you show nothing?" Watch the video. Very cool.
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