Crispin Porter broils up a fresh Whopper vs. Big Mac taste test. Not so juicy on the surface, however, for this challenge they travel to remote destinations such as Baan Khun Kiean, Thailand and Budesti, Romania to make it happen.
Yeah, I've never heard of 'em and they've never heard of a Whopper or Big Mac. That's the idea. Take "burger virgins,"serve them up some red meat goodness and get them to decide. Tasteologists might call bad logic. Others do call it exploitation of fastfood-deprived peoples. I call it interesting. It's a bit far-fetched and I kind of laugh at the sincerity of the BK/Crispin folks on how "this is a legitimate" anthropological study, but it is no doubt talk worthy. And that makes it good.
See WhopperVirgin for more.
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