Now here is a wonderful way to get people interacting with your brand in a positive way . This ever-changing McDonald's billboard, set up in Piccadilly Circus, acts as a hilarious backdrop for the many camera-toting tourists making their way around London. While the other signs hang there like wallpaper, this one reaches out to all those around and says, "Let's have some fun."
If you want to measure it's effectiveness, just look at all the laughing faces. Bloody brilliant.
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