Radio Formatted By You

If the radio gods where to design a station based on you and your musical tastes, what would it sound like? Well, if you haven't heard of Pandora.com, I suggest you go there and find out. Pandora, an online radio station, enables you to build a station based on artists and songs you love.




It's simple to use, but the technology and methodology behind it is anything but. Pandora believes that everyone has a unique relationship with music. Thus, they created a Music Genome Project which over 8 years has analyzed the makeup of songs and artists. Using this musical DNA (up to 400 characteristics), they are able to match up your designated preferences with others you likely should enjoy.

For example, I created a Keb Mo station. When I hit play, Pandora kicked things off with one of his songs followed by Taj Mahal and then some old school Eric Clapton. Pretty soon I was in blues heaven. You can skip songs. You can give them a big thumbs up or a giant thumbs down. And you can add endless artists mixing them up as your mood dictates. It's customized but not limited. Chances are you will discover a new song or artist that you absolutely love. Very cool.

With today's FM stations falling into a only handful of categories along with the fact that they play their tunes on the same tired loop, Pandora is truly a breath of fresh air.

It's call letters should be WYOU.