Tuesday, March 22, 2011

One Shoe, Many Looks

"Hold on, I'm swapping shoe covers," is probably a phrase I will never actually utter. However, this new footwear concept by Podi is still quite ingenious.

Instead of buying countless shoes for countless occasions and color schemes, you can purchase just one and then accessorize it with a variety of covers. Simply zip off the old, and zip on the new. Podi also gives you the option to express your own artistic flair in their Tattoo Parlor. Create your own one-of-a-kind shoe or design a new one for each day of the week... Monday's being beige and boring, of course.


Whether it's those beat-up Chuck Taylors you refuse to take off or a fancy-pants pair of fire-engine red Manolo Blahniks, shoes have always been a way to show off one's personality. Podi has a wonderful, bank-statement friendly method of letting that trend continue. Their line, as of right now, does not have great breadth, but I imagine they'll continue to add to it. And while these may not be a hit at your local plumber's union, I think a certain teenie-boppin' crowd should jump for joy over them. And perhaps their moms, too.

Also, here's a fun commercial shot in my hometown for these very shoes.

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