Tuesday, March 29, 2011

Wear our product OR ELSE

Question: How do you make a 22-year-old guy fear the consequences of unprotected sex?

Answer: Have him spend a weekend babysitting my children, one of which is going through wake-up-at-3am-and-scream-mommy and daddy-phase.

Well Durex, a top name in condoms, not too long along ago put the age-old truth of kids being the ultimate deterrent to having kids into action. Their motivation, of course, was to sell some product. The video below explains how they combined this well-established scare tactic with today's technology. They basically created a Baby App where through some "unprotected" contact with another smartphone, your iPhone would find itself giving birth to a child. "Wahhhhhh!" Like all babies, this little guy would cry late at night, need morning feedings, want tickling, cuddling, burping... all the joys of parenthood, all the time.

Now to become baby-free, you simply had to head to your local pharmacy, find a Durex package and take a picture of a QR code located on it. All in all, this is a really well-thought out idea. My favorite part being how one friend knocks up another. It's not only the ultimate motivator for condom-use, but the ultimate way to violate your buddy's iPhone. Hate to think what their STD App might look like. 

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