Here are 2 terrific videos created to hype the latest Google Chrome web browser. One is all about bells & whistles and incredibly sweet graphics. The other is all about heart and storytelling. Two very different approaches for the same product.
You may remember the Arcade Fire music video from last year. Well, Chrome continues to marry its message and its technology with music, design and an overall human touch.
This first video is called Rome: 3 Dreams of Black. I suggest going to the actual site, www.ro.me, where you and your cursor can steer the direction of the video. I also added a clip that details out the making of this video.
The second video is called, "Dear Sophie," and with a more emotional bent, it shows a father using Google to document his daughter's life and then also share it with the someday grown-up version of her. As someone with kids growing up oh-so-quickly, this really struck a chord. I also love the line, "The web is what you make of it."
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