"A dying city," is what Newsweek magazine recently called Grand Rapids. A statement that the people of this Michigan town obviously took as fighting words. This video below is Grand Rapid's official response.
It's creative. It shows off the city, its people and the pride they share. It broke a World's record for size and scope of Lip-Dubbing. And it's the perfect example how to get attention by making something spectacular. Not to mention, it's a powerful way to make your point.
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