Journalism is dying, right? Reporters have no idea how to connect with today's tiny attention spans and paper-phobic, technologically-savvy consumers. Hell, who needs reporters when we can have twitters?
This campaign for Reporters without Borders does a terrific job of squashing all that rhetoric in one mighty swoop. It uses the very technology everyone thinks these people don't understand while arguing the case for assisting reporters and the important role they play. It uses QR codes and smartphone to turn a print ad into something much more. Very cool.
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