The challenge proposed by the beer maker is simple, "How far can one get with no money and just Heineken." Now with the devaluation of so many currencies, this is no doubt the perfect time to put forth such a test. The guinea pig in this experiment is a guy named Justin. His journey will take him some 5187 kilometers via the already difficult Spice Route in Asia. His final destination is one giant party in Thailand. And again, the green bottled beer from Amsterdam is his only method of payment.
In watching the videos, you'll see him spend a lot of time bartering for bike rides, boat rides and other modes of transportation. His proposition is always the same "Can I trade you a Heineken for (insert Justin's need here)?"
While some of the situations seem oddly coincidental, overall I enjoyed the execution of what is a very cool idea. It was also a nice marketing story as Heineken is striving to increase market share in the Far East. I am very curious just how many Heinekens were shared in the adventure.
Up next for Justin, how far can he get with only warm cans Milwaukee's Best?
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