A Very Public Display

"So real, it's scary," is the tagline for the the new LG IPS Monitor. While not exactly original or exciting for its category, the execution of that line does a wonderful job a putting some substance behind those words.

The video below shows how they tiled the floor of the elevator with their screens. When people entered the elevator, the floor looked as normal as can be. However, as the elevator started moving, the screens turned on and created the illusion that bottom was literally falling out. Pretty freaky.

Whether the passengers are actors or not is unknown. If not, I do wonder if they had defibrillators and perhaps new pants available on set. The idea behind this stunt is attention grabbing and a genuinely nice product demo. The video has already received 10 million views and countless stories in the news.

Looking forward to their next prank... I'm thinking the window in a high rise building, a flying superman and a giant splat.