Brand Power

Unless you're in the advertising business, you won't find this next thing cool. In fact, you'll probably roll your eyes and think, "Oh sweet, yet another advertising method trying to trick me into paying attention."

Anyhow, I recently saw this ad for V8 juice. It was brought to you by something called Brand Power and it was set up almost in a news segment kind of format. Nothing fancy. Nothing remarkably creative. It was simply a woman, in reporter fashion, telling you that if you want an easy way get all your fruits and veggies, drink V8 Fusion. The beauty of the setup was that it felt informative, not commercial. It's kind of like the advertorial of commericials. Nice concept.


See this idea at brandpower.com