Okay, so you're about to launch a brand new company and you're tossing around a million and a half ways to spread the word and get your name out there. Well, a new creative agency in Amsterdam called Nothing has a fresh way to accomplish just that.
Yes, first of all, their name is unusual. However, more interestingly, when Nothing went to build their new office, they decided to create everything out of cardboard. Cardboard desks, cardboard cubicles, cardboard walls, cardboard stairs, cardboard tables... you name it and it's cardboard. Anyhow, the idea of decor as brand or company positioning is an interesting one.
Walk through any office and you'll get a general feel of its essence. Some are minimalistic. Some are cozier. Some are purposely not flashy. The cardboard look jives nicely with the name "Nothing," helps establish the personality of the agency and no doubt constructs a nice platform for PR. Potential clients may come by simply to see the setup.
However, this agency best be careful at any office holiday party. One intoxicated tumble from a heavy-set employee could ruin the place.
See more at nothingamsterdam.com
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