Monday, March 2, 2009

A Hair Relief Crisis

Forget your 401K and its devastating disappearance. Forget the housing market and all its shambles. Forget the banks, the Madoffs, the bailout, AIG, the Blagoviches, pensions, airlines, and the many, many other things you might deem a crisis.

Instead, think about the top of your head and the crisis that may be occurring up there. Yes, there is a male hair crisis sweeping the nation. Okay, maybe now isn't the best time of worry about the good or bad hair days. However, Axe has launched an interesting interactive way to get hair advice and let guys know that women (the ones you're trying to impress) really do care about that bed head look of yours.

How exactly do you make getting hair advice for men tolerable? Well, at the Hair Relief Crisis Center, Axe has set up a on-camera moderator along with 100 women judges. You, the male wondering if your dome is in need of hair relief, simply upload your photo and wait for the women's vote. Do you get a 10% hair approval rating or a 95%? The Moderator then makes suggestions on how to help your hair with various Axe products. Problem/Solution at its finest.



Check it out the judging at at www.axehaircrisisrelief.org/100girls

Or see the whole program at www.axehaircrisisrelief.org

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